CONCACAF NEWS — July 13, 2012 at 9:11 pm



NEW YORK (Friday, July 13, 2012) – The Confederation of North, Central American and Caribbean Association Football (CONCACAF) announced today that Enrique Sanz has been appointed General Secretary, effective July 25, 2012.  Sanz will succeed Acting General Secretary, Ted Howard, who has been in this interim role since January 2012, following the resignation of Chuck Blazer.

CONCACAF President, Jeffrey Webb, made the appointment, which was unanimously approved by the CONCACAF Executive Committee.

“Sanz will have a key role in the administration of CONCACAF. I am certain that we have found a professional with competence and integrity to implement our road map to reform,” said Webb.

Colombian born, Sanz has been closely related to the soccer world for the past fifteen years. The 38-year-old Sanz will be leaving his current position as Vice President of Traffic Sports USA, a leading soccer marketing company in Latin America, where he has headed the CONCACAF region since 2005. During this time, he became part of the team that laid the foundation for the NASL (North American Soccer League) in the United States. He also worked in a team that founded various football clubs and was crucial in the development of players in the region.

“I am honored to have been appointed as General Secretary,” Sanz expressed. “Although not without challenge, I foresee a great new era for the confederation.”

Prior to joining Traffic Sports USA, Sanz was founder and CEO of Media Sports Marketing, a soccer marketing agency.

Additionally, Sanz was Vice President of Interforever Sports, a premier soccer marketing company in the CONCACAF region.

“With this appointment, and as part of CONCACAF’s new leadership, I understand that my mandate is to oversee the administration of the CONCACAF, so that we may achieve our mission, which is to develop football throughout the region,” Sanz said.



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